The features and performance of successful mobile apps always fascinates users. With mobile operating systems being updated frequently with advanced features, the users always opt for mobile apps that take advantage of these enhanced capabilities. So the enterprises must consider several factors to build a successful mobile application. In addition to applying the tips, tricks and best practices, they further need to stay tuned to the emerging trends in mobile app development.
Seven Tips to Create a Successful Mobile App in 2014
1) Connect Emotionally with the End Users
Many companies create apps by using existing presentations, videos and literature. They feel the app can deliver rich user experience simply by replicating the content on a touch screen. The users, nowadays, expect the look, feel and performance of the application to be optimized according to their mobile device. Also, the app must allow them to access the device’s enhanced capabilities. So no company can create a successful app simply by replicating the existing content for a touch screen. A business needs to connect with the end users emotionally to know their expectations and choice.
2) Make the App Compatible with Different Devices
Most companies build mobile applications by targeting a certain mobile operating system. But the user can access the mobile app on a variety of mobile devices including smartphones, tablets and phablets. That is why; it becomes essential for the business to apply the mobile-first approach for a variety of mobile devices. In addition to targeting the right mobile platform, the app’s look and feel also need to be optimized for several devices running on the specific operating system.
3) Make the App Work Offline
Nowadays, many professionals use mobile apps on the go. So they look for application that can be accessed anytime and anywhere. As the users may not have limited or no access to the internet, they will opt for apps that can be used even when there is not internet connectivity. The application must run seamlessly in both online and offline mode to become more successful.
4) Make the App Customizable
Most users love to customize mobile apps according to their personal preferences. So a company can always increase the popularity of a mobile app by making it more customized. While creating the mobile application, the developers must be instructed to include features that make it easier for users to customize the app. The users will love to change the fonts, colors, sizes and privacy setting. The customization options will deliver richer user experience by making them feel safer and more comfortable.
5) Concentrate on End User Experience
Each mobile application is designed to serve a specific purpose. Despite being simple and easy-to-use, the app must serve the purpose it was designed for. Regardless of the nature and purpose of the app, the developers must give preference to the preferences of the end-user. Along with allowing users to perform certain activity without any hassle, the app also need to perform optimally. The intuitive and user-friendly interface of the app, at the same time, needs to be simple enough to be used by a novice user without putting any extra effort.
6) Monitor the App’s Usage
The app can be used by the end users in a number of ways. So each business needs to understand how the mobile application is being used. It can simply implement engagement analytics to track how the users are using the app. In addition to deciding the different segments of users, the analytics will further provide information about the users’ location and mobile devices. The valuable insights gathered through the engagement analytics will help the business in updating the mobile app by incorporating required features and functionality.
7) Focus on High Lifetime Value
Along with the user experience, a business also needs to focus on the high lifetime value (LTV) of the application. Normally, the revenue earned by the advertisers, publishers and developers are affected by the app’s high lifetime value. To make the app successful in the longer-run, a business must focus on LTV, ROI and Average Revenue per User (ARPU). The app will get higher returns through an engagement and reengagement strategy to build a base of regular users.
A company has to implement a comprehensive marketing strategy to make the mobile application popular. In addition to enhancing the visibility of the app, it is also important to promote it through major online search engine and social networks. At the same time, the app must be updated frequently to complement the frequently changing choices and habits of users. To get maximum benefits of mobile apps development, you may consider hiring services of a proven app development company.
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